ĭue to increased availability of the Internet and satellite television outside the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized and homogeneous in the late 1990s and early 2000s.

Elements of deconstruction in costume are becoming an important element of commercial fashion. Resistance to generally accepted fashion trends became one of the basic principles of fashion in the 1990s. During this period, alternative fashion strategies become part of the commercial format.

The 1990s is a time when fashion began to be valued as an intellectual form. Additionally, fashion trends throughout the decade recycled styles from previous decades, notably the 1950s, 1960s and 1970s. This approach to fashion led to the popularization of the casual chic look that included T-shirts, jeans, hoodies, and sneakers, a trend which continued into the 2000s. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look to the mainstream by 1994. In the early 1990s, several late 1980s fashions remained very stylish among both sexes.

One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding. ( Saffron, 1996)įashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. Several mid and late 1990s men's and women's fashions in 1994.

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